I work at the intersection of Brand and Content within the outdoors and environmental sectors
Art Direction + Visual Identity Development
Brand Strategy + Storytelling
Branded Content Creation
Content Strategy + Editorial Planning
Campaign Creation + Execution
Creative Direction (Photo, Video,Design)
Digital + Print Production
End-to-End Content Production
Multi-channel campaigns
Storyboarding + Ideation
Video Editing + Post-Production
Photography + Videography
Trade Show + Event Planning
Strategic Thinking
Budget + Resource Management
Negotiation + Contract Management
Liaison + Relationship Management
How can I help you?
Broadly speaking … Visual Communications with a healthy dose of knowledge across marketing, finance, legal and relationships.
I combine creative flair with strategic thinking, always seeing the big picture while thriving on hands-on activity.
Resourceful and with an ability to build bridges and foster a community quickly through shared passion and I have an instinctive understanding of brand and a deep, genuine curiosity - especially around the oceans, plastics, and the climate crisis - which drives my tenacious pursuit of knowledge and action in the environmental space.
Getting more specific … distilling my work into packages I can offer the below.
The VA _ Visual Audit
Deep analysis across all platforms of brand and visual areas of the business to review consistency of messaging, values and overall look and feel.
#brand
The BW _ Brand Workshop
A 2 day workshop that collaboratively runs through the A to Z of the key brand areas so as to establish some parameters to work from, and know what needs to be done,
#brand
The AD _ Art Direction
Wide ranging service covering logos to colour palettes, photo and video styles, creation of brand guidelines and brand toolbox, through to on shoot direction.
#artdirection
The CR _ Content Review
Establish targets/desired outcomes and platforms to use. Evaluate budget + resources. Create a blueprint for a strategy/plan to move forward.
#content
The CP _ Content Production
Storyboards to filming permits, locations to logistics. All elements of production planning, whether shooting photos + video, or commissioning a team to do it.
#content
The AM _ Asset Management
Guidance and assistance in management, rights and distribution of content, with a review and proposal of what systems to use.
#content
