Senior creative professional and brand advocate, who combines a love of outdoors with technical and aesthetic design, authentic storytelling and artistic project leadership.

With a wealth of international experience, I have a clear commercial and cultural understanding of where, when and how creative storytelling, consumer marketing and channel development connects with target audiences. I strive to elevate brand performance and deliver consistently innovative and visually stunning work.

Armed with a Degree in German with Business and French, I spent my early career in Finance, before converting my passion for photography into a commercial business in 2007. Over the next three years, I built a sustainable client base across event, portrait, interior and travel photography.

In 2010, I joined Canon Europe, where I optimised brand identity by writing visual guidelines that brought fresh and vibrant imagery in-house, as well as initiating TTL strategies that increased marketing opportunities and profitable growth.

In 2013, I strengthened my skillset by moving to Red Bull Media House as International Photography Manager; leading creative photography direction that reinforced brand identity, raised corporate profile and provided additional revenue streams. With oversight of budgets and teams in Austria and US, I marketed Red Bull’s unique visual voice through the full spectrum of multimedia communications to captivate audiences.

I leveraged emerging technology, including infrared, time / hyper-lapse and 360 imagery, and led creative and editorial content for Red Bull VR productions. I thrive on innovation and challenge traditional thinking to stay ahead of competitors.

Over the last two years, I have broadened my professional exposure on global freelance projects, including creative direction to Italian Formula One racing team Scuderia Toro Rosso and Red Bull Racing.
​​​​​​​
Back to Top